MICAH STEPHENS
Most events slip quietly into replay mode where valuable content in the web portal is waiting for a click. But what if the “end” of your live stream was really the beginning of a new round of engagement?
The Opportunity: Post-Live, Interactive Follow-Ups
Hosting follow-up webinars, live Q&As, or topic-based discussion forums directly inside your event portal transforms a static archive into a living community space. Attendees (and latecomers who missed the live show) revisit the recordings for context, then dive into fresh conversations that keep momentum and brand affinity high.
A Quick Example: HoloChef at the Future Kitchen Expo
At this year’s Future Kitchen Expo, startup HoloChef unveiled its mixed-reality cooking assistant during a 2 pm keynote. The demo was streamed live in the portal, but then only on-site attendees were able to walk up and ask their questions.
That evening at 7 pm, HoloChef’s lead engineer joined the web portal for a 30-minute AMA (Ask Me Anything). Viewers queued questions right beneath the archived demo video.
Why It Works
- Attendees return to your portal multiple times, boosting view counts and sponsor impressions.
- Live speakers become accessible mentors, turning one-way lectures into two-way relationships.
- Searchable Q&As surface long-tail questions months later, attracting new audiences.
Quick Tips to Launch Your Own Follow-Up
- Book the slot early. Secure your presenter’s calendar for a same-day or next-day session while excitement is high.
- Thread Q&A to the archive. Use chapter timestamps so answers always point back to the demo or talk.
- Seed discussion prompts. Post 3–4 starter questions to break the ice and model the type of engagement you want.
SERVICES
LINKS
INSIGHTS
On-Demand Video Portals Matter